Murals
Creative Consulting
Art & Illustration
Wall Graphics
Curation & Sourcing
Merch & Posters
Pop-Ups
Experiential Lighting
Exhibits
Furniture Design
The process starts with a kick-off meeting to define scope, budget, timeline, and creative guidelines. If possible, an onsite review can help to define variables for mural or experience work. A strategic plan is shared to ensure project goals are aligned and deliverables are clear.
I dive into research, absorbing info on client, creative guidelines (if available), project and design goals, inspirations, and creative possibilities. A presentation is shared, including min. two different design directions with strategy, mood boards, and pencil sketches + section details.
One direction is selected by the client to proceed with design refinement.
The selected concept direction is fully developed. Artwork locations are detailed to include any specialty finishes, colors (paint & PMS), and production specifications. For murals, the concept sketch is fully rendered and min. two color options are provided. A presentation is shared, and client provides feedback ahead of fabrication.
Artwork locations are finalized, any subs/vendors are selected and onboarded, and project schedules are discussed to consider mockups, fabrication, pre-install needs, and installation days + times. For murals, the artwork is prepped for transfer onto the wall, any equipment rentals are ordered, and installation days & times are finalized. This last step varies signficantly per project. After installation, a punch walk ensures client is happy with results before the project is officially closed out.
Rosie Alyea is the founder of Wide Eyed, a multi-disciplinary design studio based in the Pacific Northwest. Wide Eyed operates at the intersection of graphic design, design research & strategy, and meaningful creativity.
Over the last 15 years, Rosie has developed a passion for creating and collaborating on art-driven, large format design projects. Wide Eyed specializes in identity, cultural research, and transforming everyday spaces into landmarks through bold color, layered storytelling, and designs that showcase genuine connection to their surroundings. She focuses on curation and styling, hand-painting, and bespoke details. Her sights are set on bringing joy to the community through excellence in artistry and design.