Murals
Creative Consulting
Art & Illustration
Wall Graphics
Curation & Sourcing
Merch & Posters
Pop-Ups
Experiential Lighting
Exhibits
Furniture Design
Project kickoff to align scope, budget, timeline, and creative guidelines. When possible, I also schedule an on-site review to capture the nuances of your space and project variables. Output: clear project proposal that outlines scope, deliverables, budget, and next steps that guide the entire project.
I dive into research, absorbing info on brand ethos, visual inspirations, creative possibilities, and exploration of scale and materiality. The design presentation includes at least two different directions with strategy, mood boards, and pencil sketches with section details. Output: one direction is selected with a strong narrative foundation.
The selected concept direction is fully developed. Early fabrication and installation features are detailed to include any finishes, color palettes, and material specifications. Output: fully resolved design ready for fabrication or installation.
Final production and fabrication files prepared, subs/vendors are vetted and onboarded, and project schedules are discussed to consider mockups, fabrication, pre-install needs, and installation days + times. This last step varies significantly per project. Output: site-specific artwork that elevates the environment and creates pride of place.
Rosie Alyea is the founder of Wide Eyed, a multi-disciplinary design studio based in the Pacific Northwest. Wide Eyed operates at the intersection of graphic design, design research & strategy, and meaningful creativity.
Over the last 15 years, Rosie has developed a passion for creating and collaborating on art-driven, large format design projects. Wide Eyed specializes in site-specific custom murals, cool merch, and unique wall graphics for clients who want art that tells stories of local nature, environment, culture, and traditions.
Her studio works focuses on bold color, layered storytelling, and designs that showcase genuine connection to their natural surroundings. Her process is rooted in curation, styling, and discoveries through research. Ideas evolve and are formed by honing in on narrative through bespoke details. From hand-painted expressive florals, to carefully rendered built space, down to every material and surface treatment, her sights are set on bringing joy to the world through excellence in artistry and design.
Rolling Stone - Inside Pearl Jam's Epic Seattle Exhibit
Seattle Times - "Hidden Worlds" (exhibition write-up)
