Ara Pilates

Brand Repositioning & Guidelines

Maryls came to me with a request to rebrand and reposition her pilates studio, Ara Pilates. She wanted a brand that felt unique across the industry, while also welcoming new clients to her friendly and approachable teaching method.

We worked together to strategize her target market, preferences, and core design needs. From there, I defined new typefaces, colors, and a kit of parts based on a unique grid structure.