Rylee + Co.

rebranding to build trust & add value

Rylee came to me with an existing brand she felt wasn't cohesive or stood out from her competitors. We worked together to create a strategy based on her professional persona as "your new bff." From there, the brand developed starting with a new logomark derived from her hand-writing leaning into her personal and friendly appeal.

As an adventure elopement photographer, Rylee is used to getting loads of questions, so we also focused on a series of social strategies – including field guides – that allow new clients to get to know her process and see her impressive catalogue of professional experience.